14 May 2009, ET Bureau
THIRUVANANTHAPURAM: Kerala tourism and Jet Airways have joined hands to launch Jet2Kerala, a domestic travel initiative aimed at leveraging the two brands and thereby boost tourist traffic into Kerala. Jet Airways and its all-economy subsidiary JetLite offer connectivity from all major parts of the country to Thiruvananthapuram, Kochi and Kozhikode in Kerala.
The partnership has designed a range of holiday options in Kerala, packaged with Jet Airways tickets. Jet2Kerala will offer these packages which fall into a broad price range aimed at premium to value travelers. Accordingly, travelers can opt accommodation to suit their budget, from luxury properties to budget hotels and houseboats.
Kerala tourism secretary V Venu said despite the global downturn, international tourist traffic showed a 16.11% growth in 2008, and that Kerala tourism was focusing on the domestic market, given the increasing propensity for travel in this market.
Jet Airways chief commercial manager Sudheer Raghavan said the tie-up was part of the airline’s efforts to boost domestic travel and tourism, and that the “compelling value proposition would spur more travelers to visit Kerala this year”.