,8 July 2009
Thiruvananthapuram, July 8: A series of new IT initiatives aimed at revitalising the online presence of state tourism, login.kerala, was launched by State Minister for Home and Tourism Kodiyeri Balakrishnan here Wednesday.
The newly introduced digital initiatives include easy-to-use interfaces, databases and payment gateways which would transform the Kerala tourism website, www.keralatourism.org, from an information-led one to a transaction-based one.
The minister said the digital initiative was a crucial step in marketing Kerala tourism which had been able to withstand the problems faced by the sector in the context of global meltdown. Kerala overcame the global crisis in the sector by promoting domestic tourism with promotional ventures like `Visit Kerala Year 2009,' `Dream Season' and the `Jet Kerala' scheme in association with Jet Airways, he said.
Kerala Tourism Department was one of the first state tourism departments to embark on the digital initiative and make this new technology live for its tourism industry. "Our login.kerala initiative will roll out web-based projects targetting travellers and tourism trade" he said.
Tourism Secretary V. Venu said Kerala could now compete online as a saleable destination by creating more opportunities for state's tourism products to be purchased online and in real time."It will also help us in our objective of taking Kerala closer to the world," he said.
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